Looking back at 2012, social media played a large part in the events and meetings industries. Now that 2012 is firmly in the rearview mirror, what trends can event and meeting planners expect for 2013?
eVenues recently asked 21 meetings industry leaders for their thoughts on what trends will drive meetings and events in 2013.
A few things to expect:
· A larger focus on locally sourced materials such as local foods and artists
· Social media will play a larger role in content marketing and extending the life of events
· Mobile applications will become more prominent and expected at events
· Smaller budgets for meetings and events as well as a focus on sustainability
What trends do you predict will drive the meetings and events industries in 2013?