Is a pop-up store right for your business or your clients? MEET CEO Dan Maddux explores the marketing trend and its applications in his latest Meetingsmags.com article.
Historically, there have been only two types branded retail establishments—traditional “brick and mortar” businesses and online stores. Recently, however, savvy marketers are turning to a new trend–the pop-up store.
This marketing tactic entails a branded temporary storefront built around high-traffic areas like SoHo in New York City, or around a popular tradeshow or industry event.
The idea is catching on as many brands try to distinguish themselves and get reactions from resellers and consumers. Is a pop-up store right for your business or your clients?