According to Facebook, 700 million people use Facebook events each month to market their events. What can you do to make your event reach the right audience and stand out amongst all the other events users see? We’ve compiled our best tips on how to strategically make the most of Facebook events.
Choose the perfect cover photo
The cover photo will be one of the first things a user sees about your event. Make the cover photo eye catching and indicative of your event’s content. Always double check what dimensions the cover photo should be because this can change unexpectedly based on Facebook’s frequent updates.
Make your event public
Unless you are planning a private event within your company, make sure your event is public so that all Facebook users can discover your event. This way they’ll be able to mark if they are “Interested” or planning on “Going” to your event. You can even update the event settings to show the names of people who will be attending your event.
Get the conversation going
Make sure you post new details about the event, sneak peeks, photos of prior events in the series, or even a daily countdown as the event gets closer. Fostering a discussion with fresh content on the event page will notify Facebook users of activity and get them excited to attend.
Shorten your response time
With any event, attendees are going to have questions. Monitor the event page to make sure you respond to any comments or questions that may be posted. In addition, be sure to watch for Facebook Messages in case a user decides to communicate privately.
Promote the event
If your budget allows it, consider creating a Facebook ad for your event. Facebook will allow you to choose which demographic you want to target, and the ad will show up on the timeline of Facebook users who may not have otherwise seen your event.
Follow up with attendees after the event has ended
Just because your event ended, doesn’t mean all activity on the event page needs to stop! Use the event page to say, “Thanks for coming,” post event photos, and ask for feedback. You can also use the event page to promote similar events if the demographics are right.
Facebook has perfected an excellent tool for planners to reach a wide audience of potential attendees. What are your tried and true tips for using Facebook event pages? Comment below and let us know.