Recently, Elit by Stolichnaya’s Vodka social media team used #fatherofthebride to promote their invitation-only event series during the month of June. The hashtag was trending on the web because the actual house from the movie Father of the Bride was for sale.
The team engraved Father of the Bride on a bottle of their finest vodka and took a picture of it with two martinis to correlate with their ‘Make Your Own Martini Bar’. Lauren Ryan, Elit by Stolichnaya’s Brand Manager stated that she saw an engagement level nearly triple what they usually see for a post.
With 150 million users, Instagram is one of the most prominent social media platforms today. Instagram’s users are constantly posting pictures of what they are doing while using hashtags. On occasion, a hashtag will trend and it is important that you take advantage of this moment to promote your brand.
BizBash has more information on How This Vodka Brand Uses Social Media to Drive Event Strategy. Have you listened and engaged to social media chatter to promote your event brand? Share your success in the comments below.