Event planners must always think creatively when it comes to attracting and retaining clients. A change of season can provide the perfect opportunity to re-think your company’s branding and marketing strategies to help you reach new clients and engage with prior clients. Give your company a little bit of holiday flare this season with these festive ideas:
1. Add holiday flare to your logo
Redesign your company’s logo by adding some holiday flare, whether that be adding a tree, a Santa hat, or some other festive element. Update the logo on your two main sources of information for clients-your website and social media accounts.
2. Create a holiday-centered social media feed
Plan your holiday social media plan ahead of the time, and make sure each post sticks to consistent holiday themes and colors. Have a big event reveal on social media at the beginning of the season to add extra excitement for posts to come during the holiday season.
3. Send holiday cards
Say thanks this holiday season by sending out holiday cards to your loyal clients, vendor partners, and customers. Consider sending holiday cards to potential clients you interacted with at showcasing events or who have signed up online to receive more information about your services to further establish a positive relationship. You can even add your new festive redesigned logo!
4. Partner with a non-profit for the season
The holidays are a perfect time to give back to your community. Find a local non-profit to partner with this season. Whether your company gives a portion of its sales to the organization or employees volunteer together after hours, use this time to come together for a greater cause.