The social media revolution is a motivating force driving businesses everywhere. We’ve explored how you can leverage social media tools for your company, but how do you take advantage of it for your events?
- A focus on integration of mobile apps into events to enhance the consumer experience
- Sustainable events to limit costs and clutter
- Brands hosting events simultaneously with non-competitors to increase exposure
- Social media metrics will become the measuring stick for determining event success
- In-person communication is more relevant than ever