In the age of social media, an important part of event marketing is the creation and implementation of a hashtag. Nowadays people use hashtags for everything, so it can be difficult to find the ideal one for your event. To help you in your brainstorm session we have three tips for you:
- Be unique – make sure your hashtag is not being used on Twitter, Facebook or Instagram by other companies or users.
- Short and sweet – On Twitter, users can only tweet a message with 140 characters or less so keeping your hashtag as short as possible is key.
- Easy to remember – Make the hashtag memorable so attendees will have it in the back of their mind when posting about your awesome event.