Are you interested in getting your company more media attention? Of course you are! A great place to start is a recent blog post by Patrick Garmoe, “109 Ways to Make Your Business Irresistible to the Media.”
A few of the tips I found beneficial:
- Sign up on helpareporter.com. Several e-mail lists are sent out daily, full of reporters needing experts for stories. Jump on those that fall within your expertise.
- Define the story in just one sentence, so you can easily explain it to the media in 10 seconds.
- Think visually. When can a media station shoot video and pictures? If that’s not possible, are there video or pictures you can provide?
- Pitch local stories to local reporters. National attention typically springs from local attention first.
- Devote lots of time on e-mail subject lines to reporters. You can apply the same techniques for writing magnetic headlines for blog posts – they make both readers and reporters want to know more about what you have to say.
For more tips, read the blog online at www.copyblogger.com.
