On March 30th any business that has a Facebook page will automatically change to Facebook’s Timeline format, altering the way companies can market themselves on the social network.
Here are a few key things you need to know about the new format:
- Landing pages are a thing of the past. With the new Timeline, brands can no longer have a landing tab with a message urging fans to “Like” the page. The cover photo has replaced the landing tab and is where a business can set the tone of their page and visually market their brand. The profile photo, which is separate from the cover photo, should be used for the brand logo, since this is what fans will see in their newsfeed when a post is created.
- Update the About section. This section is front and center in the new Timeline, right under the profile and cover photos. This is where companies can sell themselves to their audience. Keep this section short and interesting.
- Add Milestones. With Timeline, businesses can go back in time and create posts for major events in the company’s history. Add events such as the day the company was founded, past product launch dates, commercials, etc. Redbull used this feature and made a game of it. You can play along here: http://www.facebook.com/redbull
These are just a few of the many changes that come with Facebook Timeline for Pages. More information about Timeline and marketing on Facebook will continue to develop as businesses make the switch.
Have you converted your company’s Facebook brand page to Timeline?