First impressions are always important. Eye contact, a firm handshake and a positive attitude are all recipes for a great first impression. However, when it comes to an event, the first (and last) impression often happens with the parking lot. So how can a planner wow the attendees to kick start a positive impression?
BizBash recently visited this issue, and included seven great ideas to improve the guest parking experience. Here’s a look at their suggestions.
- Dress the valet staff to match the event experience. Changing the valet uniforms from the usual to a more modern on-brand outfit can impress guests and set the tone for the event.
- Offer guests drinks to match the season while they’re waiting for their vehicle. When it’s cooler, offer a hot drink like hot chocolate. When it’s warmer, go with a refreshing beverage like lemonade.
- Do something to brand the experience with the event. Plan something with the brand partner to make the experience unique and memorable for attendees.
- Provide the guests with gifts in their cars. As attendees are leaving, a small gift will give them something tangible to take with them, creating a lasting impression.
What other ideas would you suggest to make a great first impression at an event?