Creating a hashtag on Twitter for your event is a great way to increase visibility and build buzz online for your event with attendees and potential clients who are not able to attend. A hashtag is cheap, quick and easy to create for your next event.
Create a Hashtag
A hashtag is a short character string preceded by a hash sign (#) that attendees can add to their tweets. This groups all of your attendee tweets. Just search for the hashtag and you and your attendees can see everything that is being said about your event.
You’ll need to decide what your event hashtag will be. It should be short and easy to use as a word in a sentence. Before you can finalize your hashtag, visit Twitter Search and search for the hashtag with and without the “#” symbol to see if anyone else is using it. Make sure you pick a hashtag that is not related to any other event. More on this is offered here.
Promote Your Hashtag
Once finalized you can start promoting your event hashtag. You’ll want to add the hashtag to your event website, social networks, marketing materials, press releases, etc. This will let both attendees and non-attendees alike start tweeting about your event before the eventit even starts.
Get Your Team Involved
Have your company employees prepared to take part in tweeting. Train your staff on how to use Twitter and send them some suggestions as to what and how they should tweet. If you have some tweets already planned you can pass them along to your team and encourage them to respond and retweet your posts.
Make sure you interact with attendees during the event. Respond to and retweet their posts. You can even endorse your most lively tweeters by thanking them (via your twitter) for actively tweeting during your event.
You can find more tips “Maximizing Your Event Hashtag” here.
Have you ever created and used a hashtag for an event? Did you find it to be successful in creating interaction between your company and attendees?