9 Tips to Improve Trade Show Visibility

By September 21, 2011 TAGS:    ,   ,   

What’s the best way to attract potential customers to your booth at trade shows? The company FaceTime may have the answer! FaceTime used eye-tracking technology to track what aspect of a trade show attendees are most drawn to.

Based on the results, FaceTime made a few conclusions about what exhibitors can do to attract the attention of visitors. You can see all the results in their report titled “Keeping an eye on the exhibiting prize”.

MeetingsMags.com summarized the findings of FaceTime’s study in nine key points:

  1. Make it visually clear who you are.
  2. Don’t assume everyone knows what you do—because they don’t.
  3. Icons and images are better than text. Too much detail is bad for business.
  4. Have an open space and be part of the show.
  5. People love to see, smell, hear, taste and touch—so let them.
  6. Make it easy for people to see what you want them to see.
  7. Screens were a winner, but tailor your content and use touch screens for better results.
  8. Make samples, brochures and merchandise REALLY accessible.
  9. Start with a smile.

Do you follow these guidelines? What is one point listed that is new to you?

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