5 Social Platforms for Event Promotion

By February 22, 2018 TAGS:    ,   ,   ,   ,   ,   ,   ,   ,   ,   

Statistics show that in 2017, eighty-one percent of Americans used social media or had a social profile. That means over 263 million people in the United States are active on one or more social media platforms. The Bizzabo Blog gives event planners 10 surprising tips to promote events on social media. Here are a few tips we think are useful on each of the most popular social media platforms.

?stanbul, Turkey - January 16, 2016: Paper cubes with Popular social media services icons, including Facebook, Instagram, Youtube, Twitter and a Macbook Pro laptop computer on a wooden desk.

  • Facebook– Facebook’s ‘Event Page’ feature makes it easy for your attendees to discover your event. Guests can see who is interested or attending your event, and they can reach out with questions. Additionally, when attendees RSVP via a Facebook event, they can share the event on their News Feed!
  • LinkedIn– Promote your event with targeted LinkedIn Ads so that it appears throughout the timeline of professionals who would be most interested and likely to attend.
  • Twitter– Hashtags can boost awareness and engagement for your event. Tweets with only one or two hashtags typically receive twice as much engagement than those without. So remember to create a custom hashtag guests can use when hosting an event.
  • Instagram– With just over half a billion active users worldwide, Instagram is currently the trendiest social media platform. However, you’ll need to plan for your event to be visually appealing if you want to standout on this tool.  Hire a professional photographer, if needed, to get your event out on this platform. A crisp, clear picture can create a huge difference.
  • Snapchat– This mobile app allows you to create fun geo-filters that enhance audience experience and engagement. Our blog post has 5 tips for creating the perfect Snapchat Geofilter.

Which social media tools do you use when promoting your event? Let us know in the comments.

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