There’s nothing worse than having to postpone an event – but sometimes it’s for the better. A great event planner knows that even though the event may be postponed the show must go on. Here are a few strategies to keep event attendees engaged and interested throughout the postponement of your event.
- Communicate frequently
The key to any successful event is communication! Your attendees don’t want to be left in the dark about your event. Whether daily, weekly, or bi-weekly, use tools such as email or social media to keep attendees in-the-know on new event dates, speaker or entertainment updates, virtual engagement opportunities, and more. Frequent communication will keep your event top of mind and your audience excited.
- Reach out to event speakers
Don’t forget to communicate with your event speakers, as well as attendees. Don’t be afraid to ask your speakers to post to their social media about your event to let their followers know they are looking forward to your future event.
- Keep the same event page and website
If you have an event page on Facebook, consider changing the date of your event instead of creating a new event page. All those interested in your event will still get notifications about the date change and updates and you won’t have to re-build your audience from the ground up.
- Promote an incentive or reward
Let your attendees know that they are still valued, even though the event has been postponed. Consider offering an incentive or reward to attendees that still attend your event at a later date, such as a discount on merchandise or complimentary swag.