As we enter a new year AND a new decade, it’s no secret social media is one of the best ways to promote events. We’ve compiled our social media trends to watch for in 2020 to help you optimize your engagement with attendees before, during, and after your event.
1. Shopping on social media
Did you know that users can shop directly on Instagram? After following a few steps, you can post a picture of what you’re selling and add a product tag that links to the product. Customers can then click on the product tag and make their purchase. This would be a great tool to promote tickets for your event or event merchandise.
2. Increased use of video
According to a Cisco study, 82% of all online content will by video content by 2022. Video content is a great way to engage with attendees and get them excited for your event. Whether it’s content about conference speakers or a behind-the-scenes look into what it takes to plan the event, make sure to share several videos on your event’s social media pages.
3. Improved customer service
Now more than ever, people are taking to social media to talk about events. A lot of the time, attendees take to social media when they are having trouble purchasing tickets, if they have questions, or if issues arise during the event. Make sure you’re constantly monitoring the event’s social media pages to respond to customers and clients in a timely manner.
4. The rise of TikTok
If you’re wanting to reach an age group of about 14 – 23, TikTok is the way to go. TikTok is a social media platform that consists of short videos, up to 15 seconds long. You can promote your event by creating unique videos. Make sure to check out trending hashtags to see what most users are watching.
You now have all the social media tools you need to make 2020 your best year yet. If you’re looking for an event venue that will build hype for your event and turn your vision into reality, MEET Las Vegas has you covered. Contact us today!