3 Ways to Use TikTok in Your Event Marketing Strategy

By August 28, 2020

There’s a new social media app taking Gen Z teenagers and young adults by storm. TikTok is a social media platform that consists of short user created videos up to 60 seconds long. If your event is geared towards attendees between the ages of 13 and 24, now is the perfect time to download the app and incorporate it into your event marketing strategy.

1. TikTok ads

Image via TikTok

TikTik ads are relatively new, but businesses can now put advertisements on TikTok. Like the rest of the content on the app, the ad must be a short video. The ads can be linked to your brand or event website to increase traffic.

2. Create trendy videos

Image via Tech in Asia

It’s all about staying on top of TikTok trends! If you’re feeling creative, scroll through the Discover tab on the app to see what content is getting the most views. Use popular sounds and hashtags to increase the chance that your video is seen.

3. Influencer marketing

There are many influencers on TikTok that companies can pay to promote a brand, product, or event. Find an influencer in the correct demographic for your event and work together to create a video to generate exposure that could reach up to millions of subscribers.

If you’re looking for an event venue that will build hype for your event and turn your vision into reality, MEET Las Vegas has you covered. Visit our website and take a virtual tour of our space today!