3 Ways to Optimize Events on Facebook

By August 2, 2018

With over 1.32 billion active daily users, Facebook is the most widely used social platform.  Event professionals can use the social platform as a way to optimize and promote upcoming events. The Bizzabo Blog guides professionals on how to incorporate Facebook into event promotion. We’ve selected three ways to market your event to the public eye.

  1. Event Page– A successful event promotion can flourish with the help of an event page on Facebook. Things to remember when creating an event on Facebook is to choose a short and memorable name and add valuable data so that attendees can quickly get the gist of the event. An event page makes it easy for them to indicate interest, share with others, and directly purchase tickets.
  2. Sharable Content– Make sure that content about the event is available to share, whether on your company page or the official event page. Things such as agendas, past pictures, and videos can help you spread the word without paying for extra marketing.
  3. Advertising– Create an ad or boosted post from your company page so that your event can reach more potential attendees.

Do you use Facebook as a way to optimize your future events? Let us know which Facebook tactics you find successful in the comments section!

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