With a mix of both virtual and in-person attendees, hybrid events are a great way to transition back to in-person events after COVID-19. Hybrid events allow for more attendees (there’s no limit to virtual attendees) and can lead to additional exposure for event sponsors. Here are a few ways to include event sponsors at hybrid events.
- Branded swag
Conference swag for attendees can include shirts, reusable bags, hand sanitizer, and more. A great way to include sponsors is to have their logo on some of the swag items. In-person attendees can get their swag bag at registration and swag bags can be mailed to virtual attendees so they can still feel like they receive the full event experience.
- Social media promotion
Social media messages can reach both remote and in-person attendees. On your event social media pages, make sure to thank the sponsors and highlight their involvement with the event, including their different sessions, expo booths, or Q&As. If your event features a social media feed or wall this could also be an additional branding opportunity for a sponsor.
- Live sponsor session
Have your sponsor host a live session to engage with attendees that is geared towards services they offer or a topic they’re knowledgeable on. Both in-person and virtual attendees can easily watch the session.