LinkedIn’s relatively new Event page feature allows users to create an event page on LinkedIn to promote on the professional networking site. There is a lot of potential for the new feature to be a great promotional tool for events geared towards business professionals. Here are a few tips for using LinkedIn Event pages.
- Give as many details as possible
The LinkedIn event page feature allows you to include the event name, location, venue details, time and date, description, and a link to your ticketing website. Make sure you include as much information as possible about your event. Once your fully fleshed out event page is published, it will be visible on the host company’s LinkedIn company page as well and be public for LinkedIn members to find.
- Send personalized invites
Once your event page has been created, you have the option to invite LinkedIn members to your event. One way to do this is to send the invite to your connections. You can send personalized invites to your 1st connections. LinkedIn allows you to filter your connections by location, company, and industry so you can ensure you are inviting the right contacts to the event. As a bonus, LinkedIn will send automatic reminders to members who accept your invitation to remind them about the event as your event date draws near.
- Keep attendees engaged
Within the LinkedIn event page, you can post updates, photos, and even polls on the page to get your future and potential attendees excited and engaged with the event. If your event is being hosted outside of LinkedIn don’t forget to post reminders to register for the event.
For a great overview of how this new LinkedIn feature works, be sure to visit their available resources.
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