Exhibit halls are a great way for event attendees to network with vendors in a specific industry and learn about new products. While local and state jurisdictions are still restricting in-person gatherings due to COVID-19, having a hybrid or virtual event might be the better option. Here are a few ideas on how to make your virtual expo hall a success.
1. Do your research
If you’re having a virtual event that will include an expo hall, not all online event platforms have that capability. Your platform must have the components you need, whether that’s a virtual expo hall, breakout rooms for different sessions, or networking rooms. Event platforms such as vFAIRS and Intrado both have the capability to host exhibit halls for attendees to utilize.
2. Incentivize visiting the expo hall
For most events, vendors have to pay to have a booth at the expo hall. If attendees don’t stop by, it’s likely vendors won’t come back for the next event. Make sure both vendors and attendees get the most out of the expo hall by incentivizing visits to different booths. One idea is using a virtual passport; attendees can get a stamp after visiting a vendor and if they fill up their passport, they can enter to win a prize. Encourage your vendors to have virtual door prizes to further entice booth visitors as well.
3. Train your vendors
Virtual expo halls are a relatively new concept, and your vendors might not know how they work. Before your event, make sure your vendors are trained on how to use every aspect of the booth available. Make sure they know how to interact with attendees (either through chat or video), how to highlight their products and services, and how to add visual components such as photos and videos.
When you’re ready to have your next event, the Showroom at MEET Las Vegas is the perfect space to hold a large expo while ensuring your exhibitors and attendees can practice social distancing. Visit our website and take a virtual tour of our space today!