We are living in the height of the podcast era. There are podcasts about everything – businesses, true crime, news, and more. Having an event podcast can be a strategic addition to your marketing plan and here are three reasons why:
1- Build excitement for the event
There’s so much that goes into planning an event. Plan different episodes of your podcast around what it takes to plan your event. Example topics could include: the inspiration for the event, introducing your event planning team, or even outlining your marketing strategy.
2- Show others what they’re missing out on
Make the most out of your event by recording various sessions or aspects of the event. From the opening session to keynote speakers, capture what your event is all about and share it on your podcast. When you share these podcast episodes, you can reach an audience you may not have been able to access otherwise and maybe inspire some FOMO for those who did not attend.
3- Keep attendees engaged after your event
Keeping attendees engaged after your event is over is crucial. During your event, find time to record interviews with attendees or guest speakers, keynote addresses, and any other audio clips that would work for your podcast. Share these throughout the year to keep your attendees wanting more from your next event.